Best Minneapolis Fashion Events: Style Edina

If your Instagram feed is filled with images of delicious food, cute boutique finds and stylish manicures, then you need to bring your smartphone and your girlfriends to Edina. Just outside of Minneapolis, Edina, Minnesota, is a paradise for weekend-long shopping, wine tasting and fabulous photo opportunities to rack up your Instagram likes. The city is considered one of the best places in the Minneapolis region for a quick getaway or staycation, with its diverse collection of upscale retail stores, entertainment venues and various restaurants to satisfy your cravings.


A perfect introduction to Edina’s style community is to attend the city’s signature fashion event, Style Edina. For the last two years, Explore Edina has partnered with the city’s three major retail entities to create a collaborative and community-focused event that continues to draw rave reviews, and it’s back for the third year. The third annual Style Edina will take place on April 7 from 10:00 a.m. to 1:30 p.m. at Westin Edina Galleria. The event features pop-up shops, from some of the coolest local boutiques and stores, mimosas, brunch and a fashion show, where you can learn tips and trends from local stylist Jodi Mayers.


“The spirit of Style Edina is cooperative,” says Shelly Loberg, director at Explore Edina. “Our major shopping areas are working together with Explore Edina to promote and celebrate our retail community. It’s a fun, one-of-a-kind fashion event that’s suitable for moms, daughters,  grandmas and your girlfriends.”


Style Edina is all about supporting local businesses, Loberg says, including many from Edina’s 50th & France district—a quaint and charming downtown shopping and entertainment destination with lots of independent and unique boutiques. Some of the local stores represented at Style Edina are from Southdale Center, also in Edina, which is a shopping center with big-name brand stores like J. Crew, Madewell and Banana Republic (it was the first indoor shopping center in the country). You’ll also see the goods during the event from shops at Galleria Edina, which Loberg calls the “ultimate upscale home and apparel shopping experience.”


Travel Tip: Check out the video below for a firsthand look at Edina, and then read on to find out more about the third annual Style Edina event.


Local Talent Leads the Show


For the third time Jodi Mayers, former owner of Corset Styling and current owner of Jodi Mayers & Style Partners, will host the event as a co-emcee alongside Megan Newquist, the morning anchor at KSTP-TV. “I know how to dress for work and working out—beyond that I’m lost. This Spring fashion show helps me see what’s current and pick a few pieces to get me through the next season,“ says Newquist.


Jodi’s excited about this year’s Style Edina event for a few different reasons. “We want this to be an event that draws men and women alike. On top of being fun, this show is approachable and informative, giving attendees tidbits of information that can apply in their own closets or while shopping.  We’re showcasing the best of Edina retailers and where to find the hottest new items for Spring,” Mayers said.


That’s part of what makes the event really unique, Loberg says. It’s local, it’s personal, it’s useful and it’s fun. “We aren’t just sending models down the runway with music,” she explains. “Jodi provides helpful narration that guests can take away and implement in to their own wardrobes.”


Travel Tip: Can’t make it to Style Edina for the weekend of April 7? Plan a weekend getaway any other time of the year, and check out our guide to shopping and dining in Edina for a quick primer on where to stay, eat and shop.

Style and Purpose

“This year our local nonprofit partner will be the Edina Community Foundation,” Loberg says. “A portion of our ticket proceeds will go to Connecting with Kids, one of the Community Foundation’s programs. We love this program because it enables participation of youth in poverty in the community in educational and recreational programs by providing their registration fees.” As a mom, I know how important it is for kids to be able to partake in activities that help them grow into active, responsible adults.”


When you attend Style Edina, you’ll learn some of the best features this suburban destination has to offer. “This show is the perfect opportunity,” Mayers said. “The ultimate preview of what fashion, restaurants and spas are available here.”


To plan your Edina visit and purchase tickets for Style Edina, visit The Westin will be offering a room block and special rate for those who want to stay for the event and shop the next day. Its rate for Style Edina is $129 a night that Friday and Saturday. Call 888-627-8245 to request the Style Edina Fashion Show 2018 rate.

For more information contact