Best Minneapolis Fashion Events: Style Edina

Table-settingIf your Instagram feed is filled with images of delicious food, cute boutique finds and your best manicures, then you need to bring your smartphone and your girlfriends to Edina just outside Minneapolis for a weekend of shopping, wine and lots of Instagram likes. It’s one of the best places in the Minneapolis area for a quick getaway or staycation with its diverse collection of upscale retail stores, entertaining and dining.

A perfect introduction to Edina’s style community would be to attend the city’s signature fashion event, Style Edina. Last year, Explore Edina partnered with its three major retail entities for the first time to create a collaborative event that drew rave reviews—and it’s back for a second year.

Kristen-DavisThe second annual Style Edina event will take place at the Westin Edina on March 18. The event will feature pop-up shops from some of the coolest local boutiques and stores, as well as a champagne brunch and a fashion show where you can learn tips and trends from local store owners and beauty experts.

“The spirit of Style Edina is cooperative,” says Shelly Loberg, director at Explore Edina. “Our major shopping areas are working together with Explore Edina to promote and celebrate our retail community. It’s a fun, one-of-a-kind fashion event that’s suitable for moms, daughters and grandmas or your girlfriends,” she says.

HerbergersStyle Edina is all about supporting local businesses, Loberg says, including many from Edina’s 50th & France district—a quaint and charming downtown shopping and entertainment destination with lots of independent and unique boutiques. Some of the local stores represented at Style Edina are from Southdale Center, also in Edina—a shopping center with big-name brand stores like J. Crew, Madewell and Banana Republic (it was the first indoor shopping center in the country). You’ll also see goods during the event from shops at Galleria Edina, which Loberg calls the “ultimate upscale home and apparel shopping experience.”

Travel Tip: Check out the video below for a firsthand look at Edina, then read on to find out more about the second annual Style Edina event.


Local Talent Leads the Show

CorsetFor a second time, Jodi Mayers, stylist for and owner of Corset Styling & Boutique in Edina, will return to Style Edina as co-emcee, alongside Megan Newquist, morning anchor at KSTP-TV. Named among the “Best Stylists in the Twin Cities” by Minnesota Monthly magazine, Mayers and her staff provide their customers with more than 50 years of combined retail and fashion experience. She’s excited about this year’s Style Edina event for a few different reasons.

“We hope to have everyone leave with tidbits they can apply in their own closets,” Mayers says, like how to be a strategic shopper, pair different items together and maximize what you already have. “There are special promotions and giveaways during and after the show, too,” she says.
“At Style Edina, the people on the runway are from law enforcement, waitresses, friends, family and loyal customers. You’re seeing your neighborhood on the runway, with local spas offering makeup and hair [services] for the models,” she adds.

Grethen-House-Style-Edina-2016That’s part of what makes the event really unique, Loberg says. It’s local, it’s personal, it’s useful and it’s fun. “We aren’t just sending models down the runway with music,” she says. “Jodi provides helpful narration that guests can take away and implement into their own wardrobes.”

Travel Tip: Can’t make it for Style Edina the weekend of March 18? Plan a weekend getaway any other time of year, and check out our guide to shopping and dining in Edina for a quick primer on where to stay, eat and shop.


Style and Purpose

Guests2This year’s Style Edina will provide more than fashion-focused fun. “This is the first year we have worked with a local nonprofit partner,” Loberg says. “A portion of our proceeds will go to the Edina Crime Prevention Fund which works to fund safety programs in the community and helps fund special projects for the Edina Police Department, for example, the K-9 Unit.”

When you attend Style Edina, you’ll learn some of the best features this suburban destination has to offer. “This show is the perfect opportunity—the ultimate preview of what fashion, restaurants and spas are available here,” Mayers says.


To plan your Edina visit and purchase tickets for Style Edina, visit The Westin will be offering a room block and special rate who want to stay for the event and shop the next day: $139/night for a traditional king room. Attendees can call central reservations at 888-627-8245 to request the Style Edina Fashion Show rate.